The room

Perspectives

Thinking out loud about the issues that keep marketing leaders up at night. The conversations stay off the record. The ideas don’t have to.

The Algorithm Ghosted Me. My Network Didn’t.

Let me lead with the punchline: after thirty years of showing up for other people’s brands, my own network turned out to be the best

Jennifer Lukas-Bourgeois
Jennifer Lukas-BourgeoisMarketing Manager eCommerce Digital Marketing, CaterpillarLinkedIn ↗

The Problem With Chasing Balance

I have been thinking a lot lately about balance, mostly because I am starting to believe we have given it far too much credit. We

Beth Mach
Beth MachModerator, The RoomLinkedIn ↗

You Are Not Behind. You Are Ready.

Part three of three. This series is for senior marketers getting their arms around what AI means for the next phase of their careers. Part

Josh Messinger
Josh MessingerPartner, The RoomLinkedIn ↗

Marketing Expertise Is Becoming Table Stakes

Part two of three. This series is for senior marketers getting their arms around what AI means for the next phase of their careers. Part

Beth Mach
Beth MachModerator, The RoomLinkedIn ↗

Senior Marketers Are Back to Doing the Work. That’s Not a Problem.

Part one of three. This series is for senior marketers getting their arms around what AI means for the next phase of their careers. Part

Josh Messinger
Josh MessingerPartner, The RoomLinkedIn ↗

In an Era of Constraint, Resourcefulness Becomes Your Power Move

The start of a new year always carries optimism. It also carries pressure. Budgets tighten. Expectations rise. Teams shift. Timelines compress. And in advertising and

Beth Mach
Beth MachModerator, The RoomLinkedIn ↗

The Leadership Wake-up Call: What Actually Matters Now

Over the past year, The Room focused deeply on one theme: empowerment. Not the performative kind. The practical kind: Empowerment as clarity, Empowerment as choice,

Beth Mach
Beth MachModerator, The RoomLinkedIn ↗

The Gen Z Conversation We’re Not Having, But Should!

I started my career in 2020. Since then, I have spent a lot of time with leaders who have been in the game longer than

Katie Burke
Katie BurkeSenior Community Manager, The RoomLinkedIn ↗

A Moment to Pause, Appreciate, and Prepare

Every year, November sneaks in with this gentle nudge to slow down. In an industry that moves at the speed of briefs, budgets, pitch decks,

Beth Mach
Beth MachModerator, The RoomLinkedIn ↗

What Are You “About?”

My LinkedIn profile “About” section taunts me. It sounds like every other multi-decade professional who’s great at merging systems and people and can find effective

Andrea Javor
Andrea JavorEVP Client Lead, StarcomLinkedIn ↗