The Room eCommerce Summit

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May 14 – 16, 2025

The Shinola Hotel

Detroit, MI

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This is Not a Typical eCommerce Event

Join senior marketing and eCommerce leaders from the nation's largest online retailers for a multi-day Summit focused on solving real problems while building real connections.

Participating brands include L’Oreal, Yeti, Movado, Gucci, Skims, and more.

Experience Detroit's cultural renaissance while making new friends and growing your professional network. This is an event unlike any conference you have ever been to.

Who Qualifies? Performance marketing and eCommerce leaders at enterprise retailers selling through owned channels attend as our guest. (You get yourself to Detroit and we take care of the rest!)

Participants Include

Andie
ESPRIT
Firstleaf
GNC
GUCCI
hp
Movado
Paramount
SKIMS
title nine
Williams Sonoma
Yeti

Join 120 eCommerce experts

The Rooms Summits fill quickly. Reserve your spot today!

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What Topics Will We Cover?

Workshops are led by summit participants and held in small groups during the summit. Topics are sourced from attendees and break down into three key categories:

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Transforming Your Conversations with the CFO

What is the impact of a $149 price vs $199, hiring NYC developers, and what exactly does "brand investment" mean in dollars and cents? Let's share real examples of how digital leaders build compelling business cases. These examples range from analysing premium value to making smart calls about when to go offshore. Skip the theory - bring your most complex finance conversations, and let's discuss transforming your narrative.

When Every Sales Channel is the Right One

As businesses move from 20mm to 50 to 200 to 1bn they face many difficult decisions about online distribution, pop-ups, brick and mortar, channel conflict (think Amazon/Walmart/Target), and the very distinct cultural differences between eCommerce and traditional retail. In this workshop, executives on different places on this journey share lessons learned and raise the questions they are facing in 2025.

Taking Advantage of Speed, Agility, and Technology

The most innovative brands are hacking solutions and running rapid tests while enterprise platforms are often “stuck in traffic”. From AI-driven personalization to real-time inventory, how do we balance new tech possibilities with legacy constraints (antiquated POS anyone)? Join peers who've cracked the code on staying nimble - whether through creative system workarounds, agile team structures, or scrappy testing approaches.

Leading Digital When Everyone Owns Digital

Digital touches everything, but who drives it? While eCommerce leaders are accountable for growth, the real levers - tech, merchandising, marketing - often live elsewhere. Add founder personalities and celebrity brands to the mix, and traditional org charts break down. Join leaders who've cracked the code on building influence without authority, managing up to founders, and driving results across organizational boundaries

Talent 2025: The Salary vs Experience Trap

Your VPs are asking for $120K instead of $200K, but they've never managed a team. Remote workers promise full commitment from random time zones. Everyone says they "get" digital, but do they? Let's share the unvarnished truth about building teams in 2025 - from interview red flags to what happens when you choose savings over experience. Bring your most demanding hiring scenarios and best practices for evaluating talent when you can't meet them in person.

Unleveling your Executive Presence

Sure, you can optimize a funnel, but can you tell your star performers they're not ready for promotion? Digital leaders spend years mastering the technical craft; suddenly, we're managing people's careers, emotions, and expectations. Let's have an honest conversation about the moments that make us sweat - from delivering severe feedback to commanding attention in the C-suite.

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Beyond Points & Programs: Personalization 2.0

We invested heavily in personalization and loyalty, yet customers still slip away. But maybe we don’t understand the art of getting people to return and spend. Let's ditch the conventional playbook and dig into the hard questions: When does personalization matter? What drives true loyalty beyond points and programs? Join us in reimagining customer relationship management in this session as we reinvent loyalty.

Stop Short Shrifting Merchandising!

Has eCommerce ignored merchandising for too long? Amazon set a standard with a user experience primarily conceived in the 90s. Consumers learned specific patterns. Enterprise software also imposes constraints. Yet, everything from cars to gifts to the most iconic fashion brands profoundly depends on the tactile, highly visual experiences that existed long before eCommerce. In this session, we want to get detailed merchandising insights from members who have innovated, triumphed, and failed.

Product Management for the Entire CX

eCommerce has evolved far beyond the shopping cart - every touchpoint is now a product that needs vision and alignment with your customer's journey(s). From mobile apps, to delivery tracking, to returns, how do we build pathways that deliver exceptional digital experiences? This session delves into the weeds of designing companies that put customers first.

Getting Efficient With Personalization & Identity

Everyone's building the tech stack - CDPs, identity resolution, recommendation engines...one can spend a fortune before making a single sale. Let's discuss where organizations are placing bets, including how those with legacy infrastructure are connecting the dots.

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Acquisition, Measurement, and a New Way Forward

The eCommerce revolution accelerated because of the incredible measurement capabilities built over the past two decades. We allocate because, at one point, dollars translated to revenue. But that does not take into account the upper funnel. In this workshop, we seek to define a measurable framework for the entire funnel. We need innovative techniques to find new customers, but ours is a measured industry. How do we reconcile creativity with discipline?

Every Channel Wants to Sell Your Products (Including You)

When customers can buy anywhere, why come direct? Simple discounting is off the table - it angers partners and kills margins. Let's explore how leading brands use exclusives, early access, and creative merchandising to win customers while keeping channel partners happy. From Amazon to TikTok Shop to traditional retail, we'll dissect what's working in 2025's distribution landscape.

Going Global: Yay! Or Yikes!

The standard playbook was to test wholesale first, then build a regional digital presence. But in 2025, customers will find you online regardless of your "official" launch plans. From GDPR to regional staffing imbalances, let's explore how brands rethink global expansion when digital presence knows no borders. Share stories of regional successes, staffing challenges, and knowing when to accelerate or pull back.

DTC, Retail, Wholesale: When it is And vs Or

When your brand takes off hard choices emerge. Stay true to DTC roots or embrace mass retail? Your site blazes one path while wholesale growth beckons another. Join leaders wrestling with distribution strategy, channel conflicts, and merging digital and physical retail cultures. We'll tackle the tough decisions that come when success forces evolution and sometimes revolution.

Growing Pains: When Success Breaks Everything

Doubling your business sounds fantastic until you realize it breaks your platforms, stretches your teams, and forces hard choices about distribution. As traditional retail and more distribution (e.g. wholesale channels) beckons with scale, what becomes the true purpose of your DTC site? Let's explore navigating rapid growth's technical and strategic challenges while keeping your brand's soul intact.

Note: topics subject to change based on attendee feedback & contributions.

The Room Difference

Summit Workshop

Real Conversations,
Real Challenges​

  • Not a tradeshow
  • We create a safe, intimate spaces for senior leaders
  • We gather executives not job titles
  • Leave with solutions 

A Few Of The Topics We'll Explore

Business Challenges
  • Channel conflicts with partners like Amazon
  • Scaling global vs. regional markets
  • Campaign strategy and media measurement
  • Personalization and user experience

 

Leadership Insights
  • Navigating conversations with founder CEOs and CFOs
  • Managing remote teams across generations
  • Breaking through organizational barriers
Summit General Session
Excursion through Montreal

Our Approach:
Intimate & Collaborative

  • Every participant is prequalified and intentionally curated 
  • Audience size is limited so you walk away knowing everyone
  • 100% of content is designed by participants
  • Every session is a discussion; don’t hear from an expert, surround yourself with experts
  • Everything is off the record

Summit Agenda

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