Acquisition, the Measurement Trap, and a New Way Forward
The eCommerce revolution accelerated because of the incredible measurement capabilities built over the past two decades. We allocate because, at one point, dollars translated to revenue. But that’s not working as well as it did even 2 years ago. In this workshop, we seek to define a measurable framework for the upper funnel. We need innovative techniques to find new customers, but ours is a measured industry. How do we reconcile creativity with discipline?
Every Channel Wants to Sell Your Products (Including You)
When customers can buy anywhere, why come direct? Simple discounting is off the table - it angers partners and kills margins. Let's explore how leading brands use exclusives, early access, and creative merchandising to win customers while keeping channel partners happy. From Amazon to TikTok Shop to traditional retail, we'll dissect what's working in 2025's distribution landscape.
Going Global: Yay! Or Yikes!
The standard playbook was to test wholesale first, then build a regional digital presence. But in 2025, customers will find you online regardless of your "official" launch plans. From GDPR to regional staffing imbalances, let's explore how brands rethink global expansion when digital presence knows no borders. Share stories of regional successes, staffing challenges, and knowing when to accelerate or pull back.
What is My Business’s Future?
When your brand takes off hard choices emerge. Stay true to DTC roots or embrace mass retail? Your site blazes one path while wholesale growth beckons another. Join leaders wrestling with distribution strategy, channel conflicts, and merging digital and physical retail cultures. We'll tackle the tough decisions that come when success forces evolution and sometimes revolution.
Growing Pains: When Success Breaks Everything
Doubling your business sounds fantastic until you realize it breaks your platforms, stretches your teams, and forces hard choices about distribution. As traditional retail and more distribution (e.g. wholesale channels) beckons with scale, what becomes the true purpose of your DTC site? Let's explore navigating rapid growth's technical and strategic challenges while keeping your brand's soul intact.