Augustine Fou

Augustine Fou

FouAnalytics

Dr. Fou has been on the front lines of digital marketing for nearly 3 decades. It is from that vantage point that he studied and documented the nexus of cybercrime and ad fraud. As an investigator, Dr. Fou assists government and regulatory bodies; as a consultant he helps clients strengthen cybersecurity, mitigate threats and risks, including the flow of ad dollars that fund further criminal activity, and improve the effectiveness of their digital marketing campaigns.

Dr. Fou was the former Group Chief Digital Officer of Omnicom's Healthcare Consultancy Group, a $100 million group of 8 agencies serving pharma, medical device, and healthcare clients. Dr. Fou also taught digital strategy and integrated marketing at Rutgers University and NYU's School of Continuing and Professional Studies.

Dr. Fou completed his PhD at MIT in Materials Science and Engineering at the age of 23. He started his car

1:15 pm - 2:15 pm

How Brands Are Solving Ad Fraud Themselves

1:15 pm - 2:45 pm
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Approaches to Data & Measurement that Makes Sense