Brand Marketer obsessed with consumer experience through storytelling and product connection. Grounded by a heavy background in Brand Strategy and Analytics across companies in varied industries and disparate consumer experiences.
Global environmental consciousness, social justice movements, and a highly charged political climate have driven brands and the people who steward them to take a stand. Marketers are standing on the front lines of addressing the ramifications of these decisions. How do brands authentically and responsibly communicate values? How have decisions to engage in political and cultural issues galvanized our organizations? How does an organization balance its business needs with its desire to serve and reflect its communities?