Bridget Tilner has 15 years of digital advertising experience, working for a number of companies across the landscape. With experience across publishers, agencies, DSPs, and currently an SSP, Bridget's different vantage points provide a unique perspective into the programmatic ecosystem. Her primary focus at PubMatic is driving strategic brand partnerships.
Global environmental consciousness, social justice movements, and a highly charged political climate have driven brands and the people who steward them to take a stand. Marketers are standing on the front lines of addressing the ramifications of these decisions. How do brands authentically and responsibly communicate values? How have decisions to engage in political and cultural issues galvanized our organizations? How does an organization balance its business needs with its desire to serve and reflect its communities?