Brittany Harshbarger

Brittany Harshbarger

Vita Coco

My name is Brittany (Britt for short!), and I've been working in the media industry for almost 10 years. My transition from Digital Media (agency-side), to Media in general (Vita Coco), to Growth Marketing (Vita Coco), has been nothing but fluid. Big believer in change, stunt marketing, being bold and taking risks. Excited to meet and be surrounded by some of the best mind marketing has to offer.

9:45 am - 10:45 am

Effectiveness of Advertising

Does advertising work? Seriously. As you try to reach more and more young people, are they smarter than your media channels? Can standard units work or do you need an army of influencers? If you can target pick-up truck owning men on the west coast who collect butterflies does it matter? What happens when you cannot target them (cookie/regulation/iOS)? We are going through a reinvention of digital advertising. For a decade, power has shifted towards the media buyer. In a world where targeting is less possible, will creative return to prominence? Your job is to build and grow massive brands. So now what?