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Anheuser-Busch InBev
Dave Zapata is a global media leader with more than 15 years of experience in brand management, media strategy, and data analytics. He is currently the Sr. Marketing Director - Global Head of Media at Anheuser-Busch InBev, where he leads large multinational campaigns and commercial executions across diverse categories and partners.
He has a proven track record of transforming brand business challenges into digital media strategy and audience targeting plans, creating value case and ROI measurement framework for consumer data types, and liaising with senior management and legal team on adtech ecosystem announcements and impact analysis. He is also Trading Academy Certified by The Trade Desk, Inc. as a practitioner, professional, and strategist in programmatic buying and digital advertising. He adapts to new professional environments seamlessly and integrates his technical background with his brand management skills. He is a US and German Dual Citizen, open to work anywhere in the US or EU.
Rigorously Measuring Influencer Marketing. Every year, it gets more challenging to model media because our consumption patterns fragment. Influencers can command enormous reach and be extraordinary awareness generators. Meanwhile, the C-Suite craves increased accountability and, for many brands, a significant reliance on Marketing Mix Modeling. Influencer partnerships are not part of the model. Join us to share stories and determine whether influencer marketing is here to stay. If it is, let’s develop strategies to convince the C-suite of our vision.