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HP
Ian Mundorff is the Global Head of Media for HP Inc, overseeing traditional and digital planning and execution across Printers and PCs, B2B and B2C. Since joining HP, Ian has overseen an in-housing effort that has shifted 75% of all North American media into an HP buying team, redefined HP’s brand safety and viewability standards, and overseen a global consolidation of agencies.
Prior to HP, Ian was a veteran of agencies such as Essence and Razorfish, serving on accounts including Google, YouTube, Levi's, and MSFT.
Mad Men is a distant memory – and we don’t mean the show. Mass media created the industry mantra of reach and frequency. Now we don’t have mass media. So what is planning? Is it audiences? Data? Programmatic? Media Mix Modeling? In this workshop, we will explore these questions so we can return to our companies armed with an updated framework for 2024 planning.
What we talk about when we talk about sales and marketing. Lines have blurred. Organizations have reduced and become more cautious with headcount. Retail Media and E-commerce have introduced new disciplines (aka media & sales are bumping into each other). In this conversation, we will share how we are organized and talk about what works and does not.