Jack Chen

Jack Chen

SWIDIA

Jack Chen is the CEO and Co-Founder of SWIDIA, a growth marketing consultancy that partners with venture-funded companies. Some of his clientele include Cameo, DudeProducts, OutstandingFoods, and Radish Fiction. SWIDIA’s offering focuses on developing systems of experiments around paid social that aim to lower CAC:LTV ratio and drive learning on product-market / market-channel fit.

With over 10 years in video production and influencer vlog management (Amanda Cerny, Sean Stephenson, Costell), Jack leads SWIDIA’s creative arm in developing short-form video campaigns focused around consumer psychology and data-driven storytelling to drive engagement and interaction throughout the customer journey. 

1:15 pm - 2:45 pm

A: Do Brands really need to be Storytellers, Livers, Doers?