Jennifer Huber

Jennifer Huber

Rocket Central

Jenn is a dynamic and action-oriented marketing expert who is dedicated to leading with passion and purpose to build strong relationships and collaborative teams.

As the Senior Director of Brand Marketing at Rocket Central, she successfully leads a high visibility and high impact team including Sponsorships, Brand Management, Multicultural, Media Strategy and Planning and Content and Activations. Her key focus is to develop integrated, solution-focused brand initiatives based on audience insights, data and thought leadership to achieve business outcomes and impactful results for Rocket Mortgage, the nation’s largest lender, and all other Rocket brands.

Jenn has 20+ years experience in Marketing, Media Strategy and Account Management. She has worked across multiple verticals including Financial Services, Automotive, CPG, Cause and Tourism industries. Among her most recent credits, Jenn was awarded Keeper Client in 2019 and was a proud Rock Honor Nominee in 2018. Her passion is for professional development and mentoring new talent entering the Advertising industry. Jenn was honored to be selected to join the judging panel for the 2021 National Student Advertising Competition (NSAC) for AAF, District 7.

Jenn lives in Metro Detroit and spends her free time discovering new music, striving towards her reading goal, talking too much about food, life coaching a teenager and cheering on the New Orleans Saints. Who Dat!!

1:30 pm - 3:00 pm

Roundtable A: Influencing the C-Suite / Board

Marketers work with extraordinarily complex models, media mixes, and technologies. This specialization requires a nerd-like commitment to details and ideas that are not simple for our colleagues in the C-Suite to digest. In this session, we explore how simplicity and storytelling help us advocate for our marketing strategies. We make digital marketing digestible for even the busiest operationally and financially focused CEOs. In addition, we workshop how to navigate the competing priorities of the CMO, CFO, and CEO. Budget approvals require an orchestration of constiutencies with competing priorities.Our community has stories of success and failure that can inform how we can best succeed when advocating for marketing plans.