Katy Loria is Chief Revenue Officer at FreeWheel, a global technology platform for the TV advertising industry, where she is responsible for defining and maintaining the company’s revenue strategy by architecting and integrating revenue streams and designing and launching new revenue programs. Prior to FreeWheel, Katy held executive roles at Screenvision Media, most recently serving as chief revenue officer. She brings more than 20 years of leadership experience across Fortune 500 companies, including ViacomCBS (now Paramount) and MTV Networks, among others. Today, Katy is an active member and mentor at key industry organizations including the Video Advertising Bureau, the Cinema Advertising Council, CHIEF and She Runs It. Additionally, Katy is the recipient of several industry awards including Adweek’s 50 Most Indispensable People and Celluloid Junkie’s Top 50 Women in Global Cinema.
Women occupy many of the most powerful positions in marketing today. Does this change the structure, culture and results of marketing organizations? We are particularly interested in how women are hired, managed, and promoted differently from men. As we redefine the workplace are we promoting the qualities of women?