Lauren is a results-driven marketing leader, currently focused on building audience and distribution strategies at BlackRock. Her role is to use data to connect consumers and clients with the BlackRock brands (BlackRock, iShares and Aladdin) via the right touchpoints, at the right time, with the right message. She is responsible for revolutionizing traditional marketing for the asset manager, scaling strategic and innovative solutions and overseeing cross-channel executions with partners worldwide.