Roundtable A: Influencing the C-Suite / Board

Marketers work with extraordinarily complex models, media mixes, and technologies. This specialization requires a nerd-like commitment to details and ideas that are not simple for our colleagues in the C-Suite to digest. In this session, we explore how simplicity and storytelling help us advocate for our marketing strategies. We make digital marketing digestible for even the busiest operationally and financially focused CEOs. In addition, we workshop how to navigate the competing priorities of the CMO, CFO, and CEO. Budget approvals require an orchestration of constiutencies with competing priorities.Our community has stories of success and failure that can inform how we can best succeed when advocating for marketing plans.