Menu
Author, Advisor & Board Member
Shiv Singh advises Fortune 500 companies and startups on strategy, marketing and how to succeed in the digital era as the Founder of Savvy Matters. Prior to starting his consultancy, Shiv was a senior executive driving marketing, innovation and digital strategies at Visa Inc. and PepsiCo. He has previously advised Ford Motor Company, Chanel, Genentech, Citibank, and Verizon and is a member of the Board of Directors at United Rentals Inc., a Fortune 500 company. In 2016, Shiv was inducted into the American Advertising Hall of Achievement has also been recognized by Adweek as a Top 50 marketer.
While some contend that white collar jobs will be most directly affected as more business activities become automated with AI, Shiv Singh, an accomplished CMO, author, and board member, offers a more nuanced perspective. Dive into a 45-minute exploration of what AI can truly achieve, its optimal applications, and strategies to navigate a future where every job includes co-piloting with an AI engine.
Navigating the choice between brand and performance marketing investment – This group discussion will unpack the key dimensions of this ongoing challenge for businesses trying to grow both in the short and long term. We’ll focus on the implications for measurement, buying and creative strategy and how to chart a course in high inflationary and turbulent economic times.