Tim Carroll is General Manager of DISH Media Sales in the Midwest, responsible for driving revenue growth across Linear, Performance and Cross-form Addressable for DISH and Sling TV. Tim joined DISH Media in 2019. Prior to DISH, he spent years managing and selling at Paramount and Conde Nast, as well as time on the agency side at Starcom.
Does advertising work? Seriously. As you try to reach more and more young people, are they smarter than your media channels? Can standard units work or do you need an army of influencers? If you can target pick-up truck owning men on the west coast who collect butterflies does it matter? What happens when you cannot target them (cookie/regulation/iOS)? We are going through a reinvention of digital advertising. For a decade, power has shifted towards the media buyer. In a world where targeting is less possible, will creative return to prominence? Your job is to build and grow massive brands. So now what?