Tom Goodwin

Tom Goodwin

Zenith

Tom Goodwin is the EVP, Head of Innovation at Zenith Media, his role is to understand new technology, behaviors and platforms and ideate and implement solutions for clients. An industry provocateur and commentator, he's regular contributor to the Guardian, Inc , GQ, TechCrunch, Forbes, Ad Age, Ad Week, and Digiday and his work has featured in the New York TImes, Economist and the Times. Voted the #1 voice in Marketing by LinkedIn and one of 30 people to follow on Twitter by Business Insider Tom joined Zenith after founding Tomorrow, an agency to provide innovative advertising and marketing solutions for the post-digital age. He has a MEng in Structural Engineering and BArch in Architecture from the University of Sheffield, UK.

4:25 pm - 4:45 pm

Effective Advertising Tomorrow

His role is to understand new technology, behaviors and platforms and ideate and implement solutions for clients that take advantage of the new opportunities these make possible. An industry provocateur and commentator on the future of marketing, business and digital transformation , he’s a frequent writer for the Guardian, TechCrunch, MediaPost, Forbes , GQ, Ad Age, Wired, Quartz, Ad Week, Inc, the World Economic Forum, Digiday and more. Tom is the author of “ Digital Darwinism”, and features regularly as a weekly feature on the TV channel i24 News.

4:45 pm - 6:05 pm

Group Discussion: The Future of Brand / Agency Relationships