Miami Brand Summit

Fontainebleau Miami Beach
February 24 – 26, 2019

Location

Miami, FL

Date

February 24-26, 2019

Discussion Participants

70+ Executives

Purpose

Personal Growth & Marketing

Content. Connections. Commerce.

Our Summit is designed with one goal in mind – to help you solve actual marketing challenges. For that journey we have created a truly unique experience, based on 3 core principles:

  • Professional development goes hand-in-hand with personal growth.
  • Problems get solved by very smart people in small groups.
  • Powerful networks are built on meaningful connections.

As an invitee you will be part of a very exclusive and highly curated group of 75 senior brand leaders for this once-in-a-lifetime event. You will be inspired, you will be challenged, and you will be prepared to deal with the challenges that you face in your industry. In the evenings, as we have fun exploring historic Charleston, you will forge relationships that will strengthen your support network and overall career path well beyond the Summit. By the time you leave you will have mapped out the next steps on your professional and personal journey as a marketer and as an individual.

The format is dynamic and engaging. To be a participant we ask that you come prepared to be an active contributor – this is unlike any other professional gathering you will have experienced before. The Summit is free to attend (hotel and Summit pass) for qualified brand executives.

We invite you to explore the schedule outline and contact us if you feel you can both benefit from, and contribute to, The Room Marketer’s Summit.

Schedule

4:00 pm - 7:00 pm Fleur de Lis

{ Marketer Only Afternoon }

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4:05 pm - 4:25 pm

The New Definition of Wealth

As Global CMO, Mr. Cooper is responsible for shaping BlackRock’s global brand and marketing strategy for institutional and retail clients, including overseeing all digital marketing, branding and research and insights functions at the firm. Mr. Cooper previously served as Chief Marketing and Creative Officer at BuzzFeed, the leading social content publisher. Prior to this, he served as Chief Marketing Officer of Global Consumer Engagement for PepsiCo’s Global Beverage Group.

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4:25 pm - 4:45 pm

Effective Advertising Tomorrow

His role is to understand new technology, behaviors and platforms and ideate and implement solutions for clients that take advantage of the new opportunities these make possible. An industry provocateur and commentator on the future of marketing, business and digital transformation , he’s a frequent writer for the Guardian, TechCrunch, MediaPost, Forbes , GQ, Ad Age, Wired, Quartz, Ad Week, Inc, the World Economic Forum, Digiday and more. Tom is the author of “ Digital Darwinism”, and features regularly as a weekly feature on the TV channel i24 News.

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4:45 pm - 6:05 pm

Group Discussion: The Future of Brand / Agency Relationships

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6:05 pm - 6:30 pm

Sponsor Presentation (Persado)

Marketing Creative: From Human + Guesswork to Human + Machine

6:30 pm - 7:00 pm

Marketer Only Cocktails

7:00 pm - 9:30 pm

Opening Reception Oscar Party

7:30 am - 8:30 am Ocean Lawn

Yoga

8:00 am - 9:15 am StripSteak

Breakfast

9:30 am - 12:00 pm Fontaine

{ General Session }

9:30 am - 9:45 am

Summit Welcome

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9:45 am - 10:15 am

The Unstoppable Formula

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10:15 am - 11:00 am

How a Leader Gets Better

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11:00 am - 11:20 am

Evicting the Imposter

Aaron Cohen Aaron Cohen
11:20 am - 11:40 am

It's Time to Optimize for the Citizen and Not Just the Consumer

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12:00 pm - 1:00 pm Fleur de Lis

Marketer Lunch

1:15 pm - 2:45 pm

{ Roundtables }

1:15 pm - 2:45 pm Fontaine

In Sourcing Pros & Cons

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1:15 pm - 2:45 pm Fleur de Lis

Approaches to Data & Measurement that Makes Sense

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1:15 pm - 2:45 pm Flash Room

Creating Content with ROI People Actually Care About

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Angela Vargo Angela Vargo
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3:00 pm - 7:45 pm Ocean Lawn

{ Afternoon Activities }

3:00 pm - 4:00 pm

Learn How to Throw A Football With an NFL Hall of Famer

Beth Mach Beth Mach
4:00 pm - 5:00 pm

Recreation

5:00 pm - 6:45 pm Ocean Lawn Stage

Cocktail Reception & Concert

7:30 pm - 12:00 pm Fontaine

Dinner

9:30 pm - 11:30 pm Fleur de Lis

Casino Night

8:00 am - 9:15 am Fleur de Lis

Breakfast

9:30 am - 10:45 am Fontaine

{ General Session }

9:30 am - 9:45 am

A Call for Giving

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9:45 am - 10:05 am

DTC & the Role of Advertising

10:05 am - 10:25 am

What You Don't Know About AI

10:25 am - 10:45 am

Understanding Consumer Trust in the Post Truth-Era

11:00 am - 12:00 pm Fleur de Lis

Partner Presentations

12:00 pm - 1:00 pm Scarpetta

Lunch & Game Competition

1:15 pm - 2:15 pm Scarpetta

{ Workshops }

1:15 pm - 2:15 pm

Put Your Heart Into Your Leadership

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1:15 pm - 2:15 pm

How Brands Are Solving Ad Fraud Themselves

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1:15 pm - 2:15 pm

Creative & Technology: Matching Cognitive and Innovation

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Elizabeth Miller Elizabeth Miller
1:15 pm - 2:15 pm

Getting Real About Diversity

Elizabeth Pigg Elizabeth Pigg
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Aaron Cohen Aaron Cohen
2:30 pm - 3:35 pm Fontaine

{ General Session }

2:30 pm - 3:15 pm

Women's Start Ups Showcase

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Hayley Nelson Hayley Nelson
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Gabrielle Heyman Gabrielle Heyman
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Emma Witkowski Emma Witkowski
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3:15 pm - 3:35 pm

How to Network Like a Star (and with Celebrities)

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Discussion Leaders

Akeelah Kuraishi

Little Global Citizens

Augustine Fou

FouAnalytics

Brett Favre

NFL Hall of Fame

DeAnne Wingate

Rippled Tourism

Dr. Sean Stephenson

Author, Therapist, Speaker

Elizabeth Harz

SitterCity

Frank Cooper

Blackrock

Jenn Willey

Wet Cement

Joanne Coleman

Constellation Brands

Joshua Palau

Bayer Consumer Health

Keri Lumm

Host, Writer, Producer

Meghan Hoover

SceneSave

Or Shanni

Albert Technologies

Rishad Tobaccowala

Publicis Groupe

Rob McKinnon

President McKinnon & Company

Scott Marsden

Parachute

Shiv Singh

Author, Advisor & Board Member

Tracey Scheppach

Matter More Media

Summit Sponsors