Charleston Fall Brand Summit
The Belmond Hotel
November 6 – 8, 2019
Location
Charleston, SC
Date
November 6-8, 2019
Discussion Participants
70+ Executives
Purpose
Personal Growth & Marketing
Our Summit is designed with one goal in mind – to help you solve actual marketing challenges. For that journey we have created a truly unique experience, based on 3 core principles:
- Professional development goes hand-in-hand with personal growth.
- Problems get solved by very smart people in small groups.
- Powerful networks are built on meaningful connections.
As an invitee you will be part of a very exclusive and highly curated group of 75 senior brand leaders for this once-in-a-lifetime event. You will be inspired, you will be challenged, and you will be prepared to deal with the challenges that you face in your industry. In the evenings, as we have fun exploring historic Charleston, you will forge relationships that will strengthen your support network and overall career path well beyond the Summit. By the time you leave you will have mapped out the next steps on your professional and personal journey as a marketer and as an individual.
The format is dynamic and engaging. To be a participant we ask that you come prepared to be an active contributor – this is unlike any other professional gathering you will have experienced before. The Summit is free to attend (hotel and Summit pass) for qualified brand executives.
We invite you to explore the schedule outline and contact us if you feel you can both benefit from, and contribute to, The Room Marketer’s Summit.Schedule
Registration Opens
Marketer Only Workshop
Champagne Toast Welcome
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2020 is the Most Pivotal Year in the History of Media!
In his keynote talk, Jack introduces Ten Principles for Growth in response to the cultural and economic shifts that are disrupting the marketing, advertising, media and entertainment ecosystem. Supported by exclusive tracking research, Jack’s keynote offers a history-rich and insightful perspective on the future with a compelling call-to-action for all who believe in the value of marketing, advertising, media and entertainment. Brands are succeeding through embracing diversity, education, ethics…and more. To hear the full story and be prepared for 2020 you will want to be there for this can’t miss session.
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Corporate Culture: Fostering Risk Taking Without The Fear of Job Loss
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Roundtable Discussion: Brand Bucks, Investment for the Future
In this discussion marketers will address the most pressing challenges brands face today. This room wide conversation is full participation - so come prepared to dig in.
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Newscorp Learning Session
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Marketer Only Cocktail Reception
Full Summit Welcome Reception & Carolina Low Country Boil
Rooftop Yoga
Registration Open
Breakfast
{ General Session }
Welcome & Opening Remarks
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Using Creative Design to Empower Kids with Differences
How the use of design and STEM knowledge is empowering children to create their own solutions.
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She in the C-Suite; Truth from Women Executive Leaders
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Corporate Social Responsibility & Media Spending (saving Journalism)
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The State of Diversity and the Advertising Industry
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Keynote: Biz results, Not Ad Campaign Metrics...Holding Media Accountable
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Break
Partner Presentations & Lunch (Marketers only)
Seller Lunch
{ Roundtables }
A: Do Brands really need to be Storytellers, Livers, Doers?
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B: In-Housing / In-Sourcing: Gains, Savings, & True Costs
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C: How to Measure ROI with Partners
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Bus to Charleston Harbor
Charleston Harbor Sunset Yacht Cruise
Pre-Dinner Cocktail Reception
Bus to Dinner
Dinner at High Cotton
Rooftop Yoga
Help Desk Open
Breakfast
{ Workshops }
Digital Dollars; Consumer Data as Currency
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Has OTT Gone Over The Top?
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Getting Real About Diversity
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How Commerce is Reshaping Marketing and the Brand Experience
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Back To Zero: Stripping Your Brand Down to (Re) Build Awareness
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Break
Partner Presentations
(Marketer Only)
Lunch
{ Workshops }
Digital Dollars; Consumer Data as Currency
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Has OTT gone Over The Top?
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Getting Real About Diversity
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How Commerce is Reshaping Marketing and the Brand Experience
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Back To Zero: Stripping Your Brand Down to (Re) Build Awareness
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{ General Session }
Fireside Chat: The Brand Outlook for 2020
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Discussion Leaders
Anupam Singh
Teva Specialty Pharmaceuticals
Belle Lenz
Strategic Communications & PR
Carl Fremont
Quigley Simpson
Chris Magpayo
Mastercard
Constance Frazier
American Advertising Federation
Daniel Darling
Liquid Advertising
Danny Fishman
The Room
Dina Gowar
Dell
Freddie Laker
Chameleon Collective
Ian Schafer
Kindred
Jack Chen
SWIDIA
Jack Myers
MediaVillage
Jawad Bisbis
Focus Brands
Jennifer Moyer
Clarion Brands
John Donahue
White Lightning + Judge's Son
Jonathan Halvorson
Mondelēz International
Josh Messinger
The Room
Kendra Upham
Hulu
Laurel Van Tassel
Anheuser-Busch InBev
Liesel Walsh
Party City
Linda Thomas Brooks
MPA - The Association of Magazine Media
Liz Ross
Periscope
Marlene Towns
Georgetown University's McDonough School of Business
Matt Freeman
Bain Capital
Noah Mallin
Wavemaker
Rich Latour
Blackrock
Scott Grenz
GSK Consumer Healthcare
Scott Hendrickson
NewsIQ
Sean Finnegan
The Room
Temeka Easter Rice
Sallie Mae
Tom Goodwin
Zenith
Summit Sponsors
