Morning Sweatworking

Breakfast

General Session

Lunch

Workshops Round 1

This is My Voice Now

The things that made us shrink didn't always happen at work. For a lot of women, the story starts earlier, quieter, and darker than a bad performance review. This conversation is for the whole woman, not just her title. We'll talk honestly about what we've carried, what we've overcome, and how we're using this moment to finally stop editing ourselves. You'll leave with perspective, solidarity, and a clearer sense of what reclaiming your voice looks like from here.

AI: Show Me How You Did That. Cut the AI Hype, Show the Work

Everyone's heard the AI concept pitch. What's actually harder to find is a room full of people willing to say "here's the specific tool my marketing team is using, here's what it does, and here's what it actually delivered." This session is squarely focused on AI-powered marketing platforms: think repurposing existing video assets into social content, stretching production budgets, and scaling what lean teams can actually execute. Come ready to share the tools you've found, the ones that disappointed, and what you wish someone had told you sooner.

Staying True to Yourself Without Torching Your Career

The line between adapting to your environment and losing yourself in it is rarely obvious until you've already crossed it. This session gets into the mechanics of that line: how to read an organization's tolerance for authenticity, how to push back without burning bridges, and how to make the call when the cost of staying true is higher than you expected. Peer conversation surfaces the real strategies, the ones that actually work when the pressure is on and the stakes are real.

Navigating Macroeconomic Instability

Planning horizons that used to stretch quarters out are now measured in weeks, and the ripple effects of tariffs, supply chain disruption, and CPM volatility are hitting brand and agency budgets from every direction at once. This session gets into how marketers are actually managing through it: the internal conversations happening with CFOs and procurement, how media investment decisions are being made when the ground keeps shifting, and what it looks like to protect long-term brand health when short-term pressures are relentless. Expect a candid exchange of what's working, what's not, and how to keep moving when stability isn't coming back anytime soon.

From Doer to Leader (and Back Again)

The advice is consistent and well-intentioned: get out of the weeds, delegate, clear the runway. But as companies bring more capabilities in-house and push teams to do more with less, women who've been told to "lead, not do" are suddenly being asked to do both anyway. This session gets into what the micro-movements of that transition actually look like in practice, and how other organizations have navigated it without the scars. Peer conversation surfaces the real mechanics: how you build trust in your team fast enough to let go, how you protect your leadership identity when the work keeps pulling you back in, and where others have drawn the line.

Leading Through the Sandwich Generation

Aging parents on one side, kids on the other, a full leadership role in the middle, and the expectation that you show up fully for all of it. For a growing number of women in this room, this isn't a future concern, it's the current reality. This session is a candid peer exchange on how to manage the logistics, the emotional weight, and the professional impact without burning out or checking out. The conversation focuses on what's actually working: how women are setting boundaries, communicating needs at work, and building support systems that hold up under real pressure.

She Works Hard for the Money

More women in senior marketing roles are the primary earner in their household than the culture around them tends to acknowledge, and the identity questions that come with it rarely get airtime. This session creates space for the real conversation: how you carry the financial weight without letting it redefine your relationships, your sense of self, or the kind of partner and parent you want to be. Less about logistics, more about the internal negotiation of holding power at work and balance at home, and how other women are navigating it without losing either.

Transition Break

Workshops Round 2

Networking Activity

Dinner

Late-Night Spot (Optional)

At attendee's discretion.