Mind Body Yoga (Optional)

Breakfast

General Session (timing breakdown below)

Summit Opener

Lunch + Workshops

Workshop 1: Mastering Your New Role: The Make-or-Break 90 Days

The leap to a new senior role comes with a unique set of pressures—you need to prove yourself quickly while building credibility with peers who may have been skeptical of your appointment. This session focuses on the critical first 90 days, where the decisions you make and relationships you build will determine whether you thrive or struggle. Whether a new CMO or Director, we'll discuss how to identify your early wins, navigate the political landscape of the C-suite, and establish the momentum that sets you up for long-term success. Come prepared to share your experiences and leave with ideas for any new executive role.

Workshop 2: From Frantic to Focused: Choosing an Intentional Life

You're ready for something different—a career and life that feels intentional rather than frantic. If you are feeling burnt out from busyness and want to create space for deep work, meaningful relationships, and the things that will actually matter five years from now this is the session for you. We'll discuss practical strategies for saying no without guilt, aligning your time with your partner's expectations, and restructuring your days around what you want to be present for. Come ready to examine what you're willing to let go of and leave with a clearer sense of where your energy should really be going.

Workshop 3: The Art of the Upstream Sell: Moving Ideas from Concept to Commitment

In today's complex organizations, your best idea means nothing if you can't get the right people behind it. Lets tackle the real challenge every executive faces: how do you persuade up when you're presenting to boards, navigating C-suite politics, or working across departments where your title doesn't guarantee cooperation? Lets explore what actually motivates different stakeholders, techniques for building genuine buy-in and how to turn skeptics into champions.

Workshop 4: Navigating the Generational Divide

Three decades of digital change have created vastly different approaches to work and communication, but some leaders have figured out how to make it work beautifully. This discussion brings together senior executives to share what's actually working when you're leading across generational lines—the communication strategies, team structures, and management approaches that turn differences into real advantages. Come ready to contribute your successes and leave with fresh strategies for getting the best from every generation on your team.

Workshop 5: The Great Reorganization: Building Marketing Teams for the AI Era

We're living through a transformation as significant as when digital first disrupted marketing—except this time, it's happening faster and touching every aspect of how we organize, hire, and lead. This discussion moves beyond the scary headlines about job displacement to explore what marketing organizations actually need to look like in an AI-driven world. We'll examine how smart leaders are rethinking talent strategies, restructuring teams, and preparing for the massive shifts coming for both agencies and brands. Come ready to discuss the fundamental changes you're seeing and planning for, and leave with a clearer vision of how to position your organization for what's coming next.

Workshop 6: Staying Cool When You're Literally Not

Picture this: you're delivering your quarterly results to the C-Suite when suddenly you feel like you're standing next to a furnace. Welcome to menopause in the corner office—the experience that affects all women in some way, yet is rarely discussed. Let's talk about managing a major life transition while running our lives, leading teams, and maintaining the polished executive image we've worked decades to build. Share what's actually helped, and build the frank support system we all deserve.

Workshop 7: How We Make It Better for Ourselves and Everyone Coming Next

How can we work together—both to empower each other right now and to build something better for the women coming behind us? We'll explore practical ways to support other women in our own careers, examine how we can collaborate to create real change, and discuss what we owe to the next generation of women leaders. Come ready to share your own experiences with lifting up other women and leave with actionable strategies for building the kind of mutual support that benefits everyone—today and tomorrow.

Workshop 8: Beyond Ozempic: How Health Trends Create Business Opportunities

GLP-1 drugs and cannabis legalization aren't just changing individual habits—they're reshaping entire industries and creating unexpected opportunities across every sector. This discussion explores how the massive shift toward health and wellness is affecting consumer behavior beyond the obvious categories, from the boom in non-alcoholic spirits to untapped potential in beauty and fitness. We'll examine how brands outside traditional wellness verticals can capitalize on these trends through smart positioning, strategic partnerships, and targeted media strategies. Come ready to discuss what you're seeing in your own industry and leave with actionable ideas for riding the health revolution wave.

Workshops - Topics Repeat from Sessions Above

Networking Activity

Dinner

Guided Fitness Walk

Breakfast

Shipping Desk

Workshops

Workshop 1: Channel Surfing: What Happens When the Old Rules Don't Apply

Consumer behavior has fundamentally shifted—they're not scrolling through Meta and TikTok the way they used to, and traditional digital channels are losing their grip on attention. Meanwhile, podcasts, CTV, Reddit, and other emerging platforms are becoming serious contenders for top-of-funnel marketing, not just experimental budget line items. This session explores where your customers have actually migrated and how leading brands are adapting their strategies to meet them there. We'll discuss which new channels deserve real investment versus which are just shiny objects.

Workshop 2: Moving Beyond Self Promotion to Thought Leadership

Thought leadership has become a buzzword, but the real thing—the kind that genuinely advances your career—can't be manufactured or faked. This session explores how to build meaningful influence by staying true to what you actually care about, whether that's through writing, speaking, podcasting, or other platforms. We'll discuss how to show up as yourself rather than a corporate spokesperson, how to translate expertise from your side interests into professional credibility, and why authenticity beats polish every time. You'll leave with practical strategies for building a voice that feels natural to you and opens unexpected opportunities in your career.

Workshop 3: The Agency Shuffle: How to Build Relationships That Actually Last

Every week brings news of another agency acquisition, massive layoffs, or sudden consolidation—leaving brand leaders wondering if their current partnerships will survive the month. This discussion tackles the practical reality of managing agency relationships when the landscape keeps shifting under your feet. We'll explore when it makes sense to bring work in-house versus sticking with external partners, what makes some brand-agency partnerships thrive while others fall apart, and how to structure relationships that benefit both sides equally. Come ready to share your own partnership challenges and successes, and leave with frameworks for creating partnerships that both sides actually want to protect and invest in.

Workshop 4: Getting Back to Brand After Years of Chasing Conversions

The obsession with measuring everything has left many brands efficient at driving clicks but completely forgettable. This session tackles the challenge every marketing leader faces: how do you balance the constant pressure for immediate, measurable results with the slower work of building a brand people actually care about? We'll discuss how to guide teams who've been trained to chase every conversion, ways to make the case for investing in unmeasurable brand work, and strategies for running campaigns that don't force you to choose between sales today and relevance tomorrow. Come ready to share your own tug-of-war between brand and performance and leave with practical approaches for doing both well.

Workshop 5: The Career Marathon: How to Run Like A Champion

You're in your fifties, at the peak of your expertise, but you can feel the industry's subtle pressure around age—colleagues are starting their own consulting practices, younger is cheaper (which seems to be of high value), and somehow your decades of experience are being treated as a liability rather than the incredible asset they actually are. This discussion addresses the backwards thinking that devalues seasoned professionals and explores how to combat the perception that age means outdated. We'll discuss how to showcase the depth of knowledge that only comes with time, strategies for continuing to learn in areas like analytics and data while leveraging your strategic perspective, and practical approaches for reframing the conversation around experience versus inexperience.

Workshop 6: What I Would Advise a Younger Me?

If you could sit down with your 30-year-old self, what would you tell her about the choices ahead? This discussion explores the career and life decisions that shape us—from questioning whether the CMO track is really what you want, to figuring out if staying at big companies is actually easier, to navigating the reality of being a working mother. We'll talk honestly about work-life integration versus the myth of balance, share hard-won wisdom about setting boundaries as a mom, a manager, and discuss the personal questions that career advice rarely addresses: how do you build a full life while climbing the ladder? Come ready to share the insights you wish you'd had earlier and leave with perspective that might help the next generation make better choices.

Workshop 7: Becoming an Angel: Investing in startups Does Not take Millions

Angel investing feels like it's reserved for tech billionaires and family offices, but the reality is you don't need millions to start backing promising startups. This discussion breaks down the real barriers versus the perceived ones, explores accessible paths into startup investing, and shares practical strategies for getting started at whatever level makes sense for you. We'll cover everything from angel groups and syndicates to newer platforms that have democratized access, plus what to look for in early-stage companies. Come ready to learn how successful women are building startup portfolios and leave with a clear roadmap for becoming an angel investor yourself.

Networking Break

Workshops - Topics Repeat from Sessions Above

Town Hall & Lunch

Departure Shuttles