Morning Sweatworking

Breakfast

{ General Session }

Opener

1,000 Miles of Grit: Perseverance at the Edge of Possibility

Pete Ripmaster’s journey from lost to legendary is a masterclass in perseverance. After battling personal setbacks, he set out to redefine himself — ultimately running 1,000 miles through the Alaskan wilderness to win the 2018 Iditarod Trail Invitational. In this raw and inspiring session, Pete shares how endurance, vulnerability, and courage can transform ordinary moments into extraordinary breakthroughs. Now pursuing his next impossible goal — running 100-mile races in all 50 states — Pete challenges audiences to confront their own limits and embrace discomfort as the path to growth. His story isn’t about superhuman strength; it’s about the power we all have to keep moving forward when everything says quit.

Lessons from the Women's Summit

Lunch & Sponsor Presentation (Marketers Only)

Seller Lunch

{ Workshops Round 1 }

Why Saying No is Your Secret Weapon

While everyone else is drowning in constant availability and trying to be everything to everyone, the smartest marketers are discovering the competitive advantage of strategic focus. We're not talking about work-life balance—we're talking about intentional choices that amplify your impact both professionally and personally. Share how you've turned selective availability into a leadership superpower, discuss frameworks for identifying what truly moves the needle, and explore how saying no to the right things creates space for exceptional performance where it counts. You'll leave with strategies for making focus your differentiator, tactics for communicating priorities that build rather than burn bridges, and a clear framework for turning intentional choices into career acceleration.

How to Communicate Brand Value to an AI

We all spent years developing our brand for the world of the Google Index, but now face the opportunity of communicating with AI agents who influence purchasing decisions in completely different ways. This challenge spans two critical fronts: external AI discoverability where your brand surfaces in consumer queries, and internal AI integration where you're baking intelligent features into your products and marketing. This is all new territory and an opportunity to leverage the group to discuss strategies that ready your brands for this brave new world.

The Change Agent's Playbook

Marketing has never been better positioned to drive organizational change, but knowing how to wield that influence without overstepping is an art form. Whether you're trying to win over a skeptical C-suite, shift company direction toward customer-centricity, navigate cultural differences, or become the voice that moves culture forward, there's a strategic approach that works. Share tactics for building credibility that translates into real influence, discuss frameworks for positioning marketing insights as business imperatives, and explore how to push boundaries while respecting organizational dynamics.

The Loyalty Compounding Effect

Every brand chases lifetime value. When you meet customers earlier—at the messy, meaningful moments when choices stick, loyalty has a multiplying effect. Marketers are rethinking their playbooks: moving past funnel optimization into life-stage orchestration. We’ll explore strategies that range from AI-driven content to real-world activations, all designed to position your brand as essential when it matters most.

Careers by Design: Reimagining What Advancement Means

Reaching senior leadership opens up more than one path—it’s a chance to define what you actually want from work and life. Do you keep climbing toward the C-suite, or pivot toward something that better balances creativity, autonomy, and fulfillment? In this conversation, we’ll talk about succession opportunities, how to evaluate roles that shift you further from the craft, and what it looks like to design a career on your own terms. You’ll leave with strategies for weighing ambition against alignment, and ideas for building a next chapter that feels both financially secure and personally rewarding.

Lean, Mean, Marketing Machines: Winning Without Unlimited Resources

While everyone's talking about doing more with less, the smartest marketers are discovering that resource constraints actually create competitive advantages. Whether you're building in-house capabilities, partnering with nimble boutique agencies , or managing multiple brands with the same team, there's a playbook for turning limitations into leverage. Share strategies for finding agency partners who treat you like their biggest client regardless of spend, discuss frameworks for deciding what to bring in-house versus outsource, and explore how portfolio expansion can actually make your resources more efficient. You'll leave with tactical approaches for maximizing every dollar and hour, methods for building internal capabilities that compound over time, and confidence that smart resourcing beats big budgets every time.

From Fringe to Force: Turning Test Channels into Growth Engines

Every brand has Meta, Google, and TV on lock—but where do you go when those channels plateau? Marketers are experimenting in the cracks: creator equity deals, women’s sports sponsorships, podcasts, regional activations, and other unconventional plays. This workshop puts those “non-traditional” bets under the microscope. We’ll swap stories of what’s actually working, where attribution falls apart, and how to structure experiments (and contracts) to protect your upside. You’ll walk away with new channel ideas to test, frameworks for evaluating risk, and ways to sell the unconventional inside your organization.

Turning Jumbled Tech Stacks into Real Business Impact

Every brand has a patchwork of tools, but few have a true end-to-end media planning system. Most marketers are still juggling channel-by-channel set-ups, manual workarounds, and ROI stories that finance doesn’t buy. This session is about comparing what stacks people are actually using, where they’ve automated successfully, and how they’re connecting media planning to real business outcomes. Expect a candid exchange on what’s working, what’s hype, and how close anyone really is to a unified planning model.

Transition Break

{ Workshops Round 2: Topics Repeat from Sessions Above }

Tour

Late Night Reception

Morning Sweatworking

Breakfast

{ Workshops Round 3 }

Future-Proofing Your Teams

Smart leaders know the challenge isn’t just keeping pace with AI—it’s rethinking how teams develop the skills that will matter most tomorrow. As roles shift, what are the skill sets that will catapult members of your team forward? There are fundamentals like RFP writing, internal storytelling (selling in ideas!), and marketplace fluency when combined with strategic thinking, relationship-building, and creative problem-solving that create the marketer of the future. So lets discuss fresh approaches to training, mentoring, and career progression that make teams more resilient, more credible with the C-suite, and better positioned to thrive in a world where automation and human judgment need to grow in tandem.

Future-Proofing Yourself

You are accomplished but now face exciting new challenges: staying inspired when your role shifts from doing cool work to managing cool people, remaining relevant in a rapidly changing landscape, and strategically choosing what direction you want your career to take next. The pressure of doing more with less creates opportunities to innovate and discover new efficiencies. Share proven strategies for maintaining your creative edge while leveraging leadership responsibilities, discuss frameworks for making smart career pivots that accelerate growth, and explore how to build sustainable momentum without losing what originally drew you to marketing.

Making Every Dollar Work Twice

Here's the reality most marketers face: your media needs to build brand awareness AND drive people to retailers who actually sell your product—all with the same budget. Smart marketers are turning this challenge into a competitive advantage by mastering allocation strategies that optimize for multiple goals without sacrificing either. Share frameworks for setting KPIs that capture both brand lift and retail performance, discuss how to structure campaigns that serve multiple objectives effectively, and explore how to sell the internal story that gets buy-in for this more sophisticated approach.

Making Teams Work While Building In-House Muscles

In-housing isn’t a theoretical exercise—it’s happening in real time, while brands are still expected to hit their numbers and keep the machine running. Standing up new capabilities would be hard enough in a lab, but marketers are doing it in traffic, with legal, ops, finance, and creative all merging into the same lane. Whether you’ve fully in-housed, are mid-process, or just exploring the model, the friction is the same: how do you build the right team, keep collaboration productive, and avoid losing momentum on the work that matters most? This workshop will surface hard-won strategies for clarifying roles, aligning functions, and structuring teams that can flex under pressure—so you can scale capability without stalling growth.

The Aisle Advantage: Scaling Smart in the New Age of Retai

Many brands hit the same inflection point: digital-first companies hit a growth ceiling and legacy brands realize they need to transform retailers into true strategic partners. Meanwhile, retailers are pressuring everyone for digital penetration—launching exclusives on their platforms, demanding inventory commitments, and pushing brands to drive customers to stores digitally. The good news?As retailers struggle to differentiate they are more open to innovation than ever before, creating unprecedented opportunities for smart brand partnerships. We'll share strategies for navigating this new dynamic whether you're scaling into retail for the first time or reimagining existing relationships.

Who Do You Want to Be When You’re in Charge?

Leadership today isn’t about copying a playbook—it’s about deciding who you want to be. In an era of cultural whiplash, DEI setbacks, AI disruption, and constant organizational churn, executives are being tested on how they show up every day. This session is about cutting through the noise to define your own style of leadership, sharing what peers refuse to compromise on, and swapping tactics for keeping teams steady in uncertain times. You’ll walk away with a clearer picture of the leader you want to be—and the tools to lead like it.

Networking Break

{ Workshops Round 4: Topics Repeat from Sessions Above }

Lunch & Town Hall