Morning Sweatworking

Breakfast

General Session (timing breakdown below)

Summit Welcome

Fireside Chat with Susie Sarich

The Financial Mirror: What Your Best Friend Would See in Your Finances (That You Don’t)

You’ve led teams, built brands, and made decisions that move markets. But what happens when you turn that same lens inward—toward your own financial life? In this TED-style segment, Tatiana shares her story of graduating from the “Harvard School of Divorce” and transforming her financial life—and others'—by seeing money not as a math problem, but as a mirror. A reflection of self-worth, vision, and ownership. You’ll walk away with a powerful reframe: your career acumen and financial clarity aren’t separate—they’re meant to reinforce each other.

Facilitating Joy: Why it Matters, What’s in the Way and How to Have More of it at Work and in Life

In this interactive and engaging session we’ll look at the seven core energy levels, determine where you’re currently residing, and gain the mindset, skillset and toolset to level up at any time regardless of the circumstances around you. You’ll walk away from this session with: - An understanding of the 7 core energy levels - A tool to coach yourself out of any joyless day by ‘WOOP-ing’ it up (WOOP = a tool steeped in neuroscience that shifts your energy and moves you into action) - The ability to shift from an external to an internal locus of control resulting in an always-on feeling of empowerment and unshakable belief in yourself - A commitment to challenge the faulty narrative that many women have been given that suffering and service are the paths to joy - A commitment to enroll others on the journey of facilitating joy as a competitive advantage

Unapologetically Powerful: Leading with Authenticity & Authority

What if your greatest leadership strength is who you already are? In this inspiring and science-backed keynote, speaker Sara Pedersen unpacks the double bind women face between being liked and being respected—and offers a powerful new path forward. Through personal stories, psychological insights, and practical tools, you'll learn how to lead with both warmth and authority, silence self-doubt, and own your presence without apology.

Power Hour Lunch

An interactive lunch experience designed to spark real conversations and meaningful connections. Gather in small groups for guided reflections on authenticity, leadership, and the masks we wear. Through shared stories and powerful prompts, you'll gain fresh insights, strengthen your voice, and walk away with one bold permission slip—to lead exactly as you are.

Workshops Round 1

Workshop 1A: Mastering Your New Role: The Make-or-Break 90 Days

The leap to a new senior role comes with a unique set of pressures—you need to prove yourself quickly while building credibility with peers who may have been skeptical of your appointment. This session focuses on the critical first 90 days, where the decisions you make and relationships you build will determine whether you thrive or struggle. Whether a new CMO or Director, we'll discuss how to identify your early wins, navigate the political landscape of the C-suite, and establish the momentum that sets you up for long-term success. Come prepared to share your experiences and leave with ideas for any new executive role.

Workshop 1B: How We Make It Better for Ourselves and Everyone Coming Next

How can we work together—both to empower each other right now and to build something better for the women coming behind us? We'll explore practical ways to support other women in our own careers, examine how we can collaborate to create real change, and discuss what we owe to the next generation of women leaders. Come ready to share your own experiences with lifting up other women and leave with actionable strategies for building the kind of mutual support that benefits everyone—today and tomorrow.

Workshop 1C: Moving Beyond Self Promotion to Thought Leadership

Thought leadership has become a buzzword, but the real thing—the kind that genuinely advances your career—can't be manufactured or faked. This session explores how to build meaningful influence by staying true to what you actually care about, whether that's through writing, speaking, podcasting, or other platforms. We'll discuss how to show up as yourself rather than a corporate spokesperson, how to translate expertise from your side interests into professional credibility, and why authenticity beats polish every time. You'll leave with practical strategies for building a voice that feels natural to you and opens unexpected opportunities in your career.

Workshop 1D: The Art of the Upstream Sell: Moving Ideas from Concept to Commitment

In today's complex organizations, your best idea means nothing if you can't get the right people behind it. Lets tackle the real challenge every executive faces: how do you persuade up when you're presenting to boards, navigating C-suite politics, or working across departments where your title doesn't guarantee cooperation? Lets explore what actually motivates different stakeholders, techniques for building genuine buy-in and how to turn skeptics into champions.

Workshop 1E: Navigating the Generational Divide

Three decades of digital change have created vastly different approaches to work and communication, but some leaders have figured out how to make it work beautifully. This discussion brings together senior executives to share what's actually working when you're leading across generational lines—the communication strategies, team structures, and management approaches that turn differences into real advantages. Come ready to contribute your successes and leave with fresh strategies for getting the best from every generation on your team.

Workshop 1F: From Frantic to Focused: Choosing an Intentional Life

You're ready for something different—a career and life that feels intentional rather than frantic. If you are feeling burnt out from busyness and want to create space for deep work, meaningful relationships, and the things that will actually matter five years from now this is the session for you. We'll discuss practical strategies for saying no without guilt, aligning your time with your partner's expectations, and restructuring your days around what you want to be present for. Come ready to examine what you're willing to let go of and leave with a clearer sense of where your energy should really be going.

Workshop 1G: The Great Reorganization: Building Marketing Teams for the AI Era

We're living through a transformation as significant as when digital first disrupted marketing—except this time, it's happening faster and touching every aspect of how we organize, hire, and lead. This discussion moves beyond the scary headlines about job displacement to explore what marketing organizations actually need to look like in an AI-driven world. We'll examine how smart leaders are rethinking talent strategies, restructuring teams, and preparing for the massive shifts coming for both agencies and brands. Come ready to discuss the fundamental changes you're seeing and planning for, and leave with a clearer vision of how to position your organization for what's coming next.

Transition Break

Workshops Round 2

Workshop 2A: Mastering Your New Role: The Make-or-Break 90 Days

The leap to a new senior role comes with a unique set of pressures—you need to prove yourself quickly while building credibility with peers who may have been skeptical of your appointment. This session focuses on the critical first 90 days, where the decisions you make and relationships you build will determine whether you thrive or struggle. Whether a new CMO or Director, we'll discuss how to identify your early wins, navigate the political landscape of the C-suite, and establish the momentum that sets you up for long-term success. Come prepared to share your experiences and leave with ideas for any new executive role.

Workshop 2B: How We Make It Better for Ourselves and Everyone Coming Next

How can we work together—both to empower each other right now and to build something better for the women coming behind us? We'll explore practical ways to support other women in our own careers, examine how we can collaborate to create real change, and discuss what we owe to the next generation of women leaders. Come ready to share your own experiences with lifting up other women and leave with actionable strategies for building the kind of mutual support that benefits everyone—today and tomorrow.

Workshop 2C: Moving Beyond Self Promotion to Thought Leadership

Thought leadership has become a buzzword, but the real thing—the kind that genuinely advances your career—can't be manufactured or faked. This session explores how to build meaningful influence by staying true to what you actually care about, whether that's through writing, speaking, podcasting, or other platforms. We'll discuss how to show up as yourself rather than a corporate spokesperson, how to translate expertise from your side interests into professional credibility, and why authenticity beats polish every time. You'll leave with practical strategies for building a voice that feels natural to you and opens unexpected opportunities in your career.

Workshop 2D: The Art of the Upstream Sell: Moving Ideas from Concept to Commitment

In today's complex organizations, your best idea means nothing if you can't get the right people behind it. Lets tackle the real challenge every executive faces: how do you persuade up when you're presenting to boards, navigating C-suite politics, or working across departments where your title doesn't guarantee cooperation? Lets explore what actually motivates different stakeholders, techniques for building genuine buy-in and how to turn skeptics into champions.

Workshop 2E: From Frantic to Focused: Choosing an Intentional Life

You're ready for something different—a career and life that feels intentional rather than frantic. If you are feeling burnt out from busyness and want to create space for deep work, meaningful relationships, and the things that will actually matter five years from now this is the session for you. We'll discuss practical strategies for saying no without guilt, aligning your time with your partner's expectations, and restructuring your days around what you want to be present for. Come ready to examine what you're willing to let go of and leave with a clearer sense of where your energy should really be going.

Workshop 2F: The Great Reorganization: Building Marketing Teams for the AI Era

We're living through a transformation as significant as when digital first disrupted marketing—except this time, it's happening faster and touching every aspect of how we organize, hire, and lead. This discussion moves beyond the scary headlines about job displacement to explore what marketing organizations actually need to look like in an AI-driven world. We'll examine how smart leaders are rethinking talent strategies, restructuring teams, and preparing for the massive shifts coming for both agencies and brands. Come ready to discuss the fundamental changes you're seeing and planning for, and leave with a clearer vision of how to position your organization for what's coming next.

Workshop 2G: Beyond Ozempic: How Health Trends Create Business Opportunities

GLP-1 drugs and cannabis legalization aren't just changing individual habits—they're reshaping entire industries and creating unexpected opportunities across every sector. This discussion explores how the massive shift toward health and wellness is affecting consumer behavior beyond the obvious categories, from the boom in non-alcoholic spirits to untapped potential in beauty and fitness. We'll examine how brands outside traditional wellness verticals can capitalize on these trends through smart positioning, strategic partnerships, and targeted media strategies. Come ready to discuss what you're seeing in your own industry and leave with actionable ideas for riding the health revolution wave.

Networking Activity

Dinner

Late-Night Spot (Optional)

At attendee's discretion.